The founder and self proclaimed king to the land of Ug is the one and only Ugifoo. Ugifoo spends his days judging all those around him and letting them know exactly what he thinks. Ugifoo also has an infatuation with game shows which he incorporates into his judgments on others.

Ugifoo’s whole palace is designed to mimic game show scenery. From the host podium to the buzzers and blinking lights, he spared no expense to create the ultimate game show feel and experience. Most of the whole of the countries problems and decisions are decided upon in this game show fashion where each side of the argument battle it out in the scenario in which Ugifoo sees fit. Usually anyone who even wants to hold any sort of meeting or talks with Ugifoo must first prove their worth by competing in a game. Needless to say the land of Ug can be a decently enjoyable place to visit or a frustrating hell to successfully carryout even the smallest tasks such as delivering the great king a letter.

Taking all of this information it should also be noted that King Ugifoo speaks in an extremely primitive dialog. Sometimes it is hard to understand him, making it even tougher to understand the games he wishes to play on you.